FTC ad compliance · franchise & independent dealers
DisclosAI scans every page of your dealership websites and ads for FTC advertising violations — before a warning letter finds them first.
No tags to install. Point us at a URL and we read what a shopper sees.
Price excludes tax, title, license, $799 dealer doc fee, and $1,295 in dealer-installed accessories. Photo may not represent actual vehicle. See dealer for details.
Why now
In March 2026 the FTC sent warning letters to dealer groups over deceptive pricing, demanding advertised prices reflect the full, all-in cost. The standard is simple: the price you show is the price the customer pays. Catching the gap is the hard part.
How it works
DisclosAI reads your sites the way a regulator's investigator would — line by line, disclosure by disclosure — and hands your team a prioritized punch list, not a legal lecture.
STEP 01 · SCAN
Point us at your domains. We render each VDP, SRP, special, and landing page exactly as a shopper sees it — across all your stores at once.
STEP 02 · FLAG
The model checks advertised prices, payment claims, disclosures, and offer terms against current FTC standards and your state's ad rules — and cites what's wrong.
STEP 03 · FIX
Every flag comes with the page, the element, the rule, and a plain-language fix — sorted by exposure, ready for your marketing team or vendor to action.
What we check
Most dealer ad risk isn't in one bad banner — it's spread across thousands of auto-generated listing pages. We check all of them.
PRICING
Advertised price vs. the true out-the-door cost — surfacing mandatory fees and add-ons hidden in the fine print.
FEES
Doc fees, nitrogen, etch, "market adjustments," and dealer-installed accessories presented without clear, conspicuous disclosure.
FINANCE
"$0 down" and monthly-payment teasers that trigger TILA / Reg Z disclosure requirements they don't satisfy.
SAVINGS
"Was / now" strikethroughs and "save $X" claims that need a substantiated reference price to stand up.
OFFERS
Time-bound offers, rebates, and incentives left live past their date or missing eligibility conditions.
CLAIMS
Absolute and superlative claims — plus bait pricing on unavailable units — that invite a closer look.
Pricing
Compliance isn't a one-time fix — new inventory, rotating specials, and expiring offers put a clean site back at risk within days. So we monitor on a schedule that matches your exposure.
Monthly scan
For single stores and independents that want a regular safety net.
Weekly scan
The right default for most groups — catches rotating specials before they sit live.
Continuous
For large groups that need re-checks whenever a page changes — not on a clock.
Annual agreement, billed monthly. Indicative pricing — final rates set by rooftop count and scan frequency.
Request an audit
Send us your domains and we'll return a sample audit of flagged pages across your group — no tags, no installation, no commitment.